Boosting retention rate on Frolo Dating App with new post creation flow

Frolo is the app that connects, supports and empowers single parents. They partnered with our agency to improve user retention. We led a UX redesign that clarified the value proposition, streamlined navigation, and made post creation flow more engaging.

Role

Sr. Product Designer

Team

Engineering Lead , Back-end, Front-end (M10c team)

Platform

iOS/ Android

Boosting retention rate on Frolo Dating App with new post creation flow

Frolo is the app that connects, supports and empowers single parents. They partnered with our agency to improve user retention. We led a UX redesign that clarified the value proposition, streamlined navigation, and made post creation flow more engaging.

Role

Sr. Product Designer

Team

Engineering Lead , Back-end, Front-end (M10c team)

Platform

iOS/ Android

Only a small percentage of new users posted in their first month. Through interviews, we found many were hesitant to share with strangers in the feed.


To address this, I introduced a new posting flow that let users choose their audience: all users, those nearby, or just their connections making it safer, more familiar space.

The original layout for creating post, tagging other, and adding hashtags was underused. I redesigned the layout to surface these features more clearly, improve discoverability, and align with accessibility standards.

Results

After the redesign, usage of post-enhancing features noticeably improved. The number of posts increased, and users began tagging others more frequently—fostering stronger community interaction.

14%

increase in retention rate

32%

boost in engagement rate

Other works

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Buki

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Buki

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GoSource

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GoSource

AI-powered Estimate Tool

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GoSource

AI-powered Estimate Tool

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