Buki – simplifying tutor selection

Buki is a platform connecting 110,000+ tutors with students across 200+ subjects. Our goal was to understand what motivates students to book a class and identify key decision-making criteria—without adding new filters or steps, or placing extra demands on tutors.

Role

Product Designer

Team

Designer Lead, Product Designer, Back-end, Front-end

Platform

Web

Buki – simplifying tutor selection

Buki is a platform connecting 110,000+ tutors with students across 200+ subjects. Our goal was to understand what motivates students to book a class and identify key decision-making criteria—without adding new filters or steps, or placing extra demands on tutors.

Role

Product Designer

Team

Designer Lead, Product Designer, Back-end, Front-end

Platform

Web

To understand what drives students to book a tutor,
I conducted in-depth interviews with Buki users and one who actively searches for tutors.

After 15 user interviews, I developed a solution to make photo bigger without burdening tutors—by enlarging the photo size, making it mandatory, and providing clear photo guidelines.

Since photos played a critical role in how students chose tutors — I added subtle tips with clear guidance for tutors. These suggestions explained the importance of a good portrait and encouraged tutors to upload high-quality photos.

Results

We uncovered what drives students to book: trust, clarity, and strong visuals.

By refining existing elements—like photo presentation and profile layout—we significantly improved decision-making without adding friction for tutors or students.

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